To promote their first shows as an indie-style rock band, Stealing Genius needed an identity package. Logotype and tagline copy would wind up on web sites, print and promotional items. Landwave took on the elements of Stealing Genius' musical style and name: crisp and somewhat tongue in cheek. Among the concepts reviewed, the 'S' and 'G' as characters in a robbery scene had a certain appeal. Information Designers may find this a curious inclusion. This is traditionally the realm of graphic design. What's appealing about this exercise is stripping down the elements to their bare minimum, letting the letterforms and colors carry the message.